Traditional Advertising THE OLD SCHOOL: Think...Mad Men
Traditional advertising such as radio, TV, newspapers and magazines isn’t as versatile or trackable as digital, but don’t be fooled, it still represents a relevant series of channels that might work well for your business.
While digital may now be the largest area in which advertisers are spending their dollars, TV, radio and public relations as well as newspapers, magazines, signage, collateral and other print media—collectively, what we call “traditional” advertising—are all still billion dollar businesses that remain a viable means of reaching audiences. In fact, consumption rates of traditional media are extremely high and our campaigns that incorporated multiple platforms with repeated exposure to audiences have always performed better than those that didn’t.
Finding the right mix of advertising vehicles can be tricky, but we can help. From standard collateral pieces (business cards, posters, brochures, flyers, letters, etc.) to targeted TV campaigns and grand openings, we have the know-how to negotiate the best deals in the most appropriate vehicles to fit your target audience and budget.
Television Spots & Video
For newspapers, magazines, signage, collateral and the like.
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