MARKETING

SERVICES

There are a number of tools we use to help you achieve your business goals.  The right combination of services for you depends on where your business is right now and where you want it to go.

So, first things first: where are you right now?

Select below to get an idea of what  kinds of services you might need:

Marketing must-haves:

Basic branding (logo, brand colors & typography/font)

Signage, letterhead, business cards & other print or digital collateral

Website

Organic social media (Facebook & Instagram)

Next Level:

Local SEO (Google My Business, Bing Places, others)

Google search engine marketing (SEM)

Recommended Packages:

Small Business Digital or Digital Evergreen

Foundational elements:

Strategic planning (marketing/sales funnel, value ladder, customer avatar/target market)

Branding supplemental or rebranding (high-res logo & logo variants, define brand colors, typography & main messaging)

Collateral/signage (revise materials to align with updated branding)

Website refresh or rebuild (refresh existing site to align with updated branding or build a new site)

Organic social media (develop social media plan with post pillars, calendar & posting schedule)

Next Level:

Local SEO (Google My Business, Bing Places, others)

Google search engine marketing (SEM)

Website search engine optimization (SEO)

Recommended Package:

Small Business Digital or Digital Evergreen

Foundational elements:

Strategic planning (marketing/sales funnel, value ladder, customer avatar/target market)

Branding supplemental or rebranding (high-res logo & logo variants, define brand colors, typography & main messaging)

Collateral/signage (revise materials to align with updated branding)

Website refresh or rebuild (refresh existing site to align with updated branding or build a new site)

Organic social media (develop social media plan with post pillars, calendar & posting schedule)

Google search engine marketing (SEM)

Brand Building/Brand Management:

Evergreen Google display network (GDN) advertising

Search engine optimization (SEO) – on-page SEO & external link building (this is how you get your site to start popping up on Google searches)

Content marketing (develop videos, newsletter, blog articles, web pages, social posts and other SEO-aligned content)

Public relations (PR)

Research/surveys (gather insights from existing customers, staff & other stakeholders)

Next Level:

Landing pages (specialized web pages, aligned with your digital ads)

Programmatic display advertising (digital “banner” ads reach a very wide audience)

Print advertising (still works for the right market)

Radio & TV (can be expensive but work well in the right markets)

Recommended Package:

Digital Evergreen or Digital Standard

Acquisition Mode:

Google search & display (evergreen & promotional) advertising

Landing pages (specialized web pages, aligned with your digital ads)

Email & content marketing (evergreen auto-responder & newsletter)

Next Level:

Bing (or other search engine marketing) & display advertising

Programmatic display advertising (digital “banner” ads reach a very wide audience)

Mobile app store advertising (Google Play Store, Apple App Store, etc.)

Text (SMS)/Messenger marketing

Print advertising (still works for the right market)

Radio & TV (can be expensive but work well in the right markets)

Recommended Package:

Digital Standard

Social Media Marketing

We Drive Traffic

A strong social media presence is an essential extension of your brand.

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Google Ads

Search and Display

Elbow your way onto the world’s biggest advertising network.
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SEO

Search Engine Optimization

Make your site VIZIBLE!

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Website

We Build, Design and Revitalize Websites

Your website is the CENTERPIECE OF YOUR MARKETING. Make sure it’s working for you, day & night!

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Branding

Branding Is Identity

Control how the outside world experiences your business.

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Research & Strategy

Research & Strategy

Get into the minds of your most important customers.

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Print, Radio, Television & Public Relations

Think Mad Men...

“Traditional” advertising is still a multi-billion dollar industry that still works for the right kind of audience.

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Content & Email

Content Is Everything

Content is the “meat” of your marketing.  Email remains the #1 way most people communicate.

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Not Sure?

If you’re not exactly sure which marketing tactics to go with, you might be interested in our service packages.  We’ve worked with enough companies in this market for long enough that we have a pretty good, general idea about what’s going to work for most local businesses.  We also offer nearly all services, including consultation, ala carte.

Still not exactly sure what’s going to get you where you want to go?

Contact us and let’s discuss your needs.  Or, if you’re looking for instant value, consider joining our mailing list below.

GROWING YOUR BUSINESS IS 100% WHY WE ARE HERE...

Our Business is Fundamentally Concerned with the Success of YOUR Business. Our Clients are our Partners!

Our entire existence is predicated on our ability to help you achieve your business goals.  While you’re mulling things over, join our mailing list and we’ll send you some FREE marketing tips that are fast, easy & greatly beneficial.